Chapter 1
INTRODUCTION
A. BACKGROUND OF THE STUDY
Color, like beauty, is in the
eye of the beholder. Without an observer there is no color but merely waves of
energy traveling in space. When this energy strikes the eye, it initiates a
series of reactions leading to the experience of color in the brain.
Color obviously depends upon
light; but is the color of an object in the object or in the light by which we
see it? Ordinarily we speak of red berries; green leaves, and yellow paint, as
if the color were a property of the object or material. But simple experiments
show that this is not true. If the red berry is observed in blue light, it
appears black, and so does the yellow paint. The green leaf appears almost
black in red or orange light. Such distortions of familiar color impressions
are commonly observed under the illumination of the deep-yellow sodium lamps
sometimes used for highway lighting.
Obviously, the color seen in
an object depends both upon the material and quality of the light falling on
it. But what is the quality of light that determines its color-stimulating
properties? Until 1668 the physical basis of color was unknown. In that year
Isaac Newton studied the effects of refraction on a beam of white sunlight
passing through a glass prism. He found that the light emerging from the prism
was spread out into a band, or spectrum, of colors similar to the rainbow, and
that the colored light so formed could be recombined by a second prism into
white light.
It
has been observed that people have a lot of questions in mind with regard to
the colors that they see around them. Color and psychology are two things that
can be greatly connected to one another. The moment we see something, our brain
processes the information and turns it into the visual color that we see. Can
you just imagine if typical classroom walls be painted with warm colors rather
than cool colors? This may look absurd if one tries to unveil its effects, but
the results will still rely on the scientific basis rather than the literary
beliefs made by one’s observation. Therefore, having background knowledge in
colors and its effects on human psychology will add to the reader’s
comprehension on why they do an involuntary action or evoke a mood upon exposure
to certain colors.
This paper will focus on how the application
of colors on things can affect the society and individuals, together with the
psychological effects that this can inflict.
B. STATEMENT OF THE PROBLEM
This study aims to answer these
questions:
1. In what ways can colors affect
the society and individuals?
2. What are the psychological
effects that colors can inflict in the society?
C. SIGNIFICANCE OF THE STUDY
Future Researchers. This study will aid future
researchers for a broader knowledge on the significance of colors as well as
its effects on human psychology. The researcher believes that if future studies
will be made by using this paper for source and relevant data, the importance
of colors will be more understood.
Students of Multimedia Arts. This research paper will help
students that are taking up this course or any related course because it will
enhance their knowledge on the colors that they should place on their
masterpieces. Also, it will let them decide well on the combinations of colors
that they will use to attract people to appreciate their work more.
Psychologists. Since this study will tackle
about the significance and effects of colors on human psychology, psychologists
will benefit from this in a way that they will be able to distinguish the
colors that stimulate and depress a person. Another is that they will know the
different notions of using certain colors for an area or a place.
D. SCOPE AND DELIMITATION
This study will focus on the
different significance of different colors and their effect on human psychology
in the present setting in the society.
Due to lack of time, this
study will not cover other concerns with regard to colors such as its effect on
other forms of being and its technicalities. This is to give emphasis on the
importance of having colors not only in our surroundings, but also within
ourselves. Another thing is to clarify why people assign a certain color to a
certain place like hospitals having white walls and other stuff related to
these.
E. MATERIALS AND METHODS
This research will be getting
relevant information from articles written in books and on the internet. In
addition to that, the interviews noted down by some writers can also be another
source of information.
The informative approach will
be the mostly used method in presenting the facts in this study. There may be
lots of methods to use, but this is the most appropriate method to use for this
study.
F. DEFINITION OF TERMS
Color – the property possessed by an object of producing different sensations
on the eye as a result of the way it reflects or emits light
Psychology – the scientific study of the human mind and its functions,
especially those affecting behavior in a given context.
Refraction – is the bending of a wave when it enters a medium where it
is different.
Prism - a glass or other
transparent object especially one that is triangular with refracting surfaces
at an acute angle with each other and that separates white light into a
spectrum of colors.
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